The trade fair buzzed with energy as Wang pitched his dash cams. Though an engineer at heart, his passion radiated as he described each model. We were intrigued but unconvinced – too similar to existing products.
The real gem emerged later. Taiwan chips. Superior performance, striking a chord with our desire for quality. Suddenly, Wang’s wares shined bright with potential, like a diamond in the rough.
FJ leapt up – a vintage ad sparked inspiration! 1899 – Schlitz boldly touted “Sterilized Bottles”, though all brewers did the same. The power of claiming an advantage first.
Wang’s path was clear. “Powered by Taiwan Chips” would be the battle cry, imprinting his dash cams as premium grade. No longer lost in the sea of sameness. Just as Schlitz defined itself by sterilization, Taiwan chips would propel Wang’s brand to new heights.
The thrill of possibility warmed us. With a bold spotlight on Taiwan chips, Wang could set his dash cams apart. A classic marketing tale retold – unsigned talent becoming brand superstars overnight.
Brand Design
| Niche Name | Taiwan Chips Dash Cam |
| USP | Better video quality and less downtime |
| Competitor | China chips dash cam |
| Competitor’s Shortcoming | Not highlighting its core |
| Attacking Point | Taiwan makes the better chips than mainland China |
| Brand Potential | 2 Stars |