Many Amazon sellers get stuck in an endless cycle of scrolling through social media and ecommerce sites, desperately trying to find the next viral product. It’s tiring. And even when you guess right, copycats quickly saturate the market. Your hot seller is old news in no time.
There’s a smarter approach. Rather than chasing ephemeral trending products, focus on identifying evergreen, trending product lines. Study major shifts in consumer behavior and drill down to find specialized product lines aligned with those trends.
For instance, sleep issues are spiking amongst young adults – an obvious overarching trend. So sleep aids have steady demand. But the sleep aid niche is still too wide. Narrow further to portable sleep devices like headphones and handheld gadgets, which are ideal for Amazon.
This trending product line strategy has two big upsides. First, you tap into sustained interest that outlasts a single hot product. Trending products flare up and fade fast, but demand for trending product lines endures.
Second, positioning around a trending product line casts your brand as an expert. You consistently offer products tailored to customers’ needs, not just chase ephemeral fads.
Only after identifying both the macro trend and micro product line should you pick specific products, either through Amazon product scouts or conventional social media searches.
In summary, avoid the hamster wheel of chasing viral products. Spot bigger trending product lines with staying power. This builds long-term stability and loyal customers. No more relying on flash-in-the-pan products and starting over every month. Trending product lines pave the path for steady success.